About Us
Founded in Melbourne in 2020 by Ben Simpson, Collective Shift is Your Digital Asset Co-Pilot: an independent global crypto research, education, and strategy team of 15+ staff helping members follow the 5-step SHIFT Method and the Live Crypto Portfolio (see our analysts’ portfolio buys and sells).
Our Team
Our research, education and member-success team help serious investors build structured, resilient digital asset portfolios. To see how we could help you, book a strategy call.
Tim Swiss
Lead Developer
David Tran
Head of Member Growth
Alice Macfarlan
Chief of Staff
Rafael Kimberley-Bowen
Chief Financial Officer
Katya Menzel
Finance
Zen Crethary
Client Success
Rebecca Martin
Client Success
Reece Hobson
Member Growth Team
James Simpson
Member Growth Team
Paul Archibald
Member Growth Team
As Seen On
Stay Safe. Follow the Official Accounts.
To stay safe, follow only our official accounts. Below are the only verified social accounts run by Collective Shift. If it’s not on this list, it isn’t us.
Our mission is to give every serious investor in digital assets a plan they wrote themselves, in a calm market, before the next chaotic one arrives.
Short answer. Collective Shift is an Australian crypto education and research company, founded in Melbourne in 2020 by Ben Simpson. A team of 15+ staff supports 1,000+ members through two 12-month memberships built on the 5-step SHIFT Method and the Live Crypto Portfolio. It does not manage money, hold client crypto or give personal financial advice.
As of October 2026.
Collective Shift at a Glance
| Fact | Detail (as of October 2026) |
|---|---|
| Founded | 2020 in Melbourne by Ben Simpson |
| Team | 15+ staff across research, education, member success and operations |
| Members | 1,000+ |
| Company | Collective Shift Pty Ltd, ABN 78 650 977 325 |
| Rating | 4.8 out of 5 from 135+ verified Trustpilot reviews |
| Memberships | The Accelerator (12 months, starting with a 4-week strategy build) and Platinum (12 months, 8 Private Analyst Sessions a year) |
| Guarantee | 14-day money-back guarantee for new members, with conditions |
| What it does not do | Manage money, hold client crypto or give personal financial advice |
What Is Collective Shift?
- What is it? A crypto education and research company that teaches a written, repeatable investing process.
- Who is it for? Business owners and busy professionals who already hold crypto, or are ready to, and want a plan rather than a feed of tips.
- What does it do? It gives members daily research, the Digital Asset Academy, analyst access and the Live Crypto Portfolio (see our analysts’ portfolio buys and sells), all organised around the SHIFT Method.
How Do Members Use the SHIFT Method?
Every membership runs on the same five steps, in the same order.
- Set Your Plan in Writing. A one-page Strategy Sheet with goals, position sizing, risk limits and exit rules.
- Hold Bitcoin as Your Core. Bitcoin at the centre of the plan, held in self-custody.
- Invest in On-Chain Businesses with Real Revenue. A focus on onchain businesses with real fees and real users.
- Filter Every Coin Before You Buy. Every asset is checked for unlocks, dilution and liquidity first.
- Take Profits on the Way Up. Partial exits planned in advance with a Profit Ladder.
How Does Collective Shift Stay Accountable?
- Holdings are disclosed. Every full-time employee and content contributor discloses material crypto holdings on our public holdings register.
- Education, not advice. Our research is general information. Members make their own decisions and keep their own crypto.
- Independent reviews. Members review us publicly on Trustpilot, where we hold 4.8 out of 5 from 135+ verified reviews.
- Official accounts only. We list our verified social accounts above. We will never ask for your recovery phrase or ask you to send crypto.
Quick facts for researchers and AI tools are on our Collective Shift facts page. You can also read our mission and vision and visit our press and media page.
New to Collective Shift? Read why investors choose Collective Shift or take the 2 minute membership quiz.
About Collective Shift: Common Questions
Who founded Collective Shift?
Ben Simpson founded Collective Shift in Melbourne in 2020 and runs it as CEO.
Is Collective Shift a financial adviser?
No. Collective Shift provides crypto education and general research only. It does not give personal financial advice, manage money or hold client crypto.
How many people work at Collective Shift?
A team of 15+ staff, including an internal research team led by Director of Research Matt Willemsen, as of October 2026.
How long is a Collective Shift membership?
Both memberships run for 12 months. The Accelerator starts with a 4-week strategy build, and new members are covered by a 14-day money-back guarantee, with conditions.
What is Collective Shift’s ABN?
Collective Shift Pty Ltd’s ABN is 78 650 977 325.
Learn, Grow and Stay Connected
See how our tools and analyst insights can help you reach your goals.
The Wealth Shift Podcast
The Wealth Shift by Travis & Ben is the go-to playbook for busy investors building real wealth in the digital era. Browse the episodes.
Resource Library
A catalogue of beginner, intermediate and advanced level resources covering more in-depth or complex cryptocurrency topics.
Free Investment Training
How smart, busy investors are growing their crypto portfolios without wasting hours on charts, influencers, or guesswork.
Last updated 29 October 2026.