Rekt rekt

Rekt is one of the first brand coins, a cryptocurrency powered by a real brand, real products and a real community.

In the RektPaper, the REKT token is described as follows: “$REKT is the first brand coin, a token that captures belief in a brand before it becomes mainstream. It rewards early supporters not through utility or entitlement, but through alignment, participation, and cultural relevance.”

The $REKT token launched on Nov. 22, 2024 with a total supply of 420.69T tokens. The token was initially available on Ethereum and has since also launched on Base. The full supply was minted at launch and is permanently fixed. There is no inflation and no mechanism for future token issuance.

In Nov. 2025, Rekt Brands Inc., the company behind Rekt Drinks and the $REKT ecosystem, announced a $REKT Purchase Program. This commits 10% of all future revenue generated by Rekt Brands to buying back $REKT tokens and holding them in the company’s treasury. The move is designed to support token value as the brand expands from crypto-native communities into mainstream retail and consumer markets.

If the team can achieve its goal of reaching $100M in annual revenue, this can equate to $10M in annual buybacks of $REKT. (This assumes Rekt Brands Inc. does not remove or adjust the purchase program.)