Crypto Research
Crypto Research From an Analyst Team You Can Name
Anyone can publish a price target. The questions worth asking are who wrote it, what they looked at before they wrote it, and whether you will ever hear about it again when it turns out to be wrong. This page is the answer to all three: what our research covers, how much of it there is, how it gets made, and which parts of it cost nothing.
The Output
What the Research Covers, and How Much of It There Is
Counts first, because volume is one of the few things about a research service you can check before you pay for it. These are read off our own sitemaps rather than rounded up.
One project at a time
Crypto Spotlight Reports: what a project does, recent developments, what is ahead, and the on-chain and sentiment data behind the read. A new one each week, and older ones revised as projects change. 105 published so far.
The portfolio, and the reasoning
Daily Updates carry the positions taken and closed and the argument for each one at the time it was made, plus market reads and regulation as it lands. 1,743 published.
Analysts you can question
The monthly Member Q&A and fortnightly live workshops, held and recorded live inside the private community and published for members to watch back. 119 sessions so far.
The archive
121 headline analysis reports and 254 dated market snapshots, written across 2020 and 2021. Kept and readable, and described here as an archive rather than as current cadence, because that is what it is.
One count we are not publishing
There is a further library of member-only data reports on the platform, republished from outside data providers alongside our own. We have not put a number on it here, because our own count of it is an estimate and an estimate printed as a fact is exactly how figures on finance sites go wrong.
How the Research Gets Made
Four stages. The one worth reading twice is the second, because it is the only stage that produces nothing.
Stage 1
What gets looked at
- A project, a market question, or something a member has asked the team to cover
- Our team reviews member requests and develops content from what is asked for
- The project itself, plus its on-chain and sentiment data, read directly
Stage 2
What gets rejected
- Most of what the team looks at never becomes a report
- The filter is a named framework, applied the same way each time
- A project that fails it is a project you never have to read about
Stage 3
What gets published, and what goes with it
- The conclusion and the reasoning together, so you can tell when it stops being true
- Positions taken and closed on the day it happens, with the argument for each
- The things we decided against, and why we decided against them
Stage 4
What happens when it changes
- Older reports are revised as projects change rather than left as written
- A reversal is published as its own update, naming what changed the view
- You can put it to an analyst live, on the record, in the monthly Member Q&A
Publishing the rejections is the unusual part
It is easier to publish only the calls that worked. We publish the exits, the reversals and the positions we decided against, because a research service that shows you nothing but its winners is showing you a highlight reel rather than a process. The archive contradicts itself in places for the same reason, and it should.
Fit
Who This Research Is Written For
It is written for one kind of reader. Saying which kind is more useful than pretending it suits everybody.
You make your own decisions
You hold your own keys and you place your own trades. What you want is somebody to have done the reading and to show their working, not somebody to press the button on your behalf.
You do not have time to read everything
Following every project, thread, report and governance forum is a full-time job. The research exists so that it does not have to be your second one.
You want the reasoning, not the verdict
A conclusion you cannot interrogate is worth very little six months later. The reports carry the argument behind them, and the analysts are reachable in the monthly Member Q&A and through Ask the Analysts if you want to push back on it.
Who it is not for
It is not for anyone after trade signals, entry and exit calls, or a promise about returns. Our research is general information only and none of it takes your objectives, financial situation or needs into account. We do not place trades, we never hold your assets, and if you want advice built around your own circumstances you want a licensed financial adviser.
Who Writes the Research
Matt Willemsen
Director of Research
Matt leads Collective Shift’s research desk: the daily briefings, weekly market updates, asset deep-dives and the analysis behind the flagship portfolio.
Ben Simpson
Founder & CEO
Ben founded Collective Shift in 2020 with a simple aim: help people approach digital assets with more care, context and independence.
Travis Thomas
COO
Travis is Collective Shift’s Chief Operating Officer and a behavioural performance coach, pairing operational leadership with investor-psychology coaching.
Access
What Is Free, and What Is Behind the Member Gate
A research business that is vague about this is usually vague on purpose. Here is the whole boundary in one place.
Free
Free articles and market commentary
Our published analysis and commentary, readable with no login and no email address. Same team and same reasoning as the gated work, just less of it.
Read the insights
Free
The resource library
Guides, tutorials and tool lists covering buying, storing, staking, portfolio structure and security, organised from beginner to advanced.
113 distinct resources
Browse the library
Free
Glossary and acronyms
The terms and abbreviations you will hit in a research report, defined in plain English so that reading one is not a vocabulary test.
Open the glossary
Free
The investment training
The clearest look at how the team reasons, in full, at no cost. Start there before you decide whether the paid research is for you.
Open the training page
Free, email required
The Ultimate Digital Asset Research Checklist
Built by our research team and split across fundamental, technical and sentiment research, as a PDF you keep. It costs an email address rather than money.
Get the checklist (opens in a new tab)
Members only
The member research library
Crypto Spotlight Reports, Daily Updates, the monthly Member Q&A and fortnightly live workshops, and the Shift Portfolio. Titles and summaries are public. The reports open with a membership.
See what is inside
The line is drawn in the same place every time. Education, market commentary and reference material are published. The live portfolio and the current positioning stay inside the membership, and anything that would take one reader’s circumstances into account is never published anywhere, at any price.
Before You Pay Anyone for Crypto Research
Four things worth reading first, including the one that compares us against the rest of the category.
Crypto research platforms and firms, compared
The four kinds of paid crypto research, what each is genuinely good at, and five questions worth putting to any provider before you hand over money. Us included.
Read the comparison
Crypto consulting
If what you actually want is an analyst working through the portfolio you already hold rather than a research feed, that is a different service and it has its own page.
See how consulting works
Crypto education
More research does not fix a decision you already knew was wrong. If the gap is following the plan rather than having one, crypto education is the cadence built for that and it is a separate page too.
See how our crypto education works
Press and third party coverage
Where our team has been published, interviewed and cited, each item linked to the original so you can check it rather than take our word for it.
See the coverage
Common Questions About Crypto Research
Who writes Collective Shift crypto research?
An internal analyst team, led by a Director of Research. The whole team is named on our about page, every one of them has a page of their own and a written biography on it, and the analysts who turn up in fortnightly live workshops are the same people whose names are on the reports.
That is a structural choice rather than a marketing one. Research published under a house voice cannot be checked, cannot be questioned and cannot be wrong out loud. Research published under a name can be all three.
What is in a crypto research report?
In a Crypto Spotlight Report: what the project actually does, what has happened recently, what is ahead, and the on-chain and sentiment data behind the read. In a Daily Update: a position taken or closed and the reasoning at the time, or a market or regulatory development and what it changes.
What is in all of them is the argument. A conclusion on its own tells you what somebody thought on the day they wrote it. The reasoning tells you when it has stopped being true, and that is the part you need six months later.
Do you publish research when the team gets it wrong?
Yes, and it is the first thing we would point at. Positions get closed, views get reversed, and when that happens it is published as its own update naming what changed and why, on the day it happened.
Older reports are revised as projects change rather than left as they were written. It means the archive disagrees with itself in places, which is what an honest archive looks like.
How much of the research archive is still current?
Two parts of it are not, and we would rather say so than let the volume do the talking. The 121 headline analysis reports and the 254 dated market snapshots were written across 2020 and 2021. They are kept because they are a record of how the team reasoned at the time, not because they describe the market now.
The current output is the Daily Updates, the Crypto Spotlight Reports, which are revised as projects change, the monthly Member Q&A and fortnightly live workshops, and the Shift Portfolio, which is reviewed weekly.
Can I use your crypto research as financial advice?
No. Everything we publish is general information only and none of it takes your objectives, financial situation or needs into account. We do not provide personal financial advice, on this site or inside the membership.
In our own words on our reports page, these reports are not “picks”, they are just another “tool in your toolbox” for conducting your own research and analysis. If you want a recommendation built around your specific circumstances, that is a licensed financial adviser, and we will say so.
General information only. Nothing on this page takes your objectives, financial situation or needs into account, and it is not personal financial advice. Crypto assets are volatile and you can lose money. Report and session counts were read from our own sitemaps on 3 August 2026.
Put the Research in Front of an Analyst
30 to 45 minutes, no obligation. Bring the portfolio you already hold, and we will tell you which of the research actually applies to it and whether a membership is worth it for you yet.
30 to 45 Minute Strategy Call. No obligation.
- 105 Crypto Spotlight Reports
- Monthly Member Q&A
- 14-Day Money Back Guarantee
Our Process
The 5-Step SHIFT Method
Every Collective Shift membership runs on the same five-step operating system. Process comes first, proof comes second, and outcomes follow from written rules rather than emotion.
S
Set Your Plan in Writing
Write your Strategy Sheet before you buy anything, so your reasons, your limits and your exit points are decided in advance.
H
Hold Bitcoin as Your Core
Bitcoin sits at the centre of the plan as the long-term core, and every other holding is measured against it.
I
Invest in On-Chain Businesses with Real Revenue
Look for on-chain businesses earning real revenue from real users, and follow the Live Crypto Portfolio to see our analysts’ portfolio buys and sells.
F
Filter Every Coin Before You Buy
Every coin goes through the same filter first, including who holds the supply, when new tokens unlock and whether it can be sold easily.
T
Take Profits on the Way Up
Use your Profit Ladder to make planned partial sales on the way up, by plan, not panic.
Not ready to pay for research yet?
Start with the free investment training. It costs nothing, it is the clearest look at how the team reasons, and it will tell you more about whether the research is for you than another page like this one will.