About Us
About Collective Shift: Independent Crypto Research Since 2020
From Collective Shift, founded in 2020 by TEDx speaker Ben Simpson and built on the 5-step SHIFT Method. Updated November 2026.
The Short Answer
Collective Shift is an independent crypto research and education company founded in Melbourne, Australia in 2020 by TEDx speaker Ben Simpson. Our team of 15+ staff supports 1,000+ members with daily research, live analyst sessions and the 5-step SHIFT Method. Founded in Melbourne, we now serve US members from Atlanta, Georgia.
As of November 2026. General information only, not personal financial advice.
Our Story
Collective Shift was founded in Melbourne, Australia in 2020 by TEDx speaker Ben Simpson, to give everyday investors the research and process he wished he had when he started. Today we serve US members from Atlanta, Georgia, with the same research team, Academy and SHIFT Method our Australian members use.
The SHIFT Method grew out of years of teaching members to invest with a written plan, and it works the same way whether you file with the IRS or anywhere else.
Watch: Ben Simpson Explains
Ben Simpson tells the story of his early mistakes and how they shaped the written process Collective Shift teaches.
What We Do and What We Do Not Do
We publish research, teach a process and run live sessions. We do not manage money, hold client funds or give personalized financial advice. You make your own decisions and keep custody of your own assets.
The Process We Teach
Everything we publish connects back to the SHIFT Method.
S
Set Your Plan in Writing
Write down your goals, position sizes and exit rules on your Strategy Sheet before any money moves.
H
Hold Bitcoin as Your Core
Bitcoin sits at the center of the portfolio, held in your own self-custody.
I
Invest in On-Chain Businesses
Look for on-chain businesses with real revenue and real users.
F
Filter Every Coin Before You Buy
Check token unlocks, dilution and liquidity, so a good story is never the only reason for a position.
T
Take Profits on the Way Up
Your Profit Ladder sets out in advance when you take partial profits as prices rise.
Our Team
Our analysts, client success managers and educators work across research, the Academy and member support. Meet Ben Simpson and the wider team on our main site.
How Our Research Works
Our Research Hub brings together daily market briefings, on-chain analysis, Academy modules and transcripts of our live sessions, so the team can check what we have said before and keep our views consistent. Director of Research Matt Willemsen leads the research team, and our weekly updates include practical write-ups, such as his October 2026 explainer on a hardware wallet tampering incident and what members should check.
Recognition
- Smart50 Founder of the Year Finalist 2026 (Ben Simpson)
- Blockies Community Leader of the Year, 2024 and 2025
- Blockies Blockchain Education Company of the Year 2025
We are a research and education partner to Coinbase, Swyftx and CoinSpot.
Company Details
Collective Shift Pty Ltd, ABN 78 650 977 325, an Australian company. Rated 4.8 out of 5 from 135+ Trustpilot reviews (as of November 2026). Founded in Melbourne in 2020 by TEDx speaker Ben Simpson, with 15+ staff and 1,000+ members.
Contact Us in the US
US office: Atlanta, Georgia
Collective Shift, Inc.
505 N Angier Ave NE, Floor 3
Atlanta, GA 30308
Email [email protected] or book a free strategy call. Not a walk-in office; meetings by appointment.
Questions
Frequently Asked Questions
Quick answers for US readers.
Where is Collective Shift based?
Melbourne, Australia. Our research and memberships are delivered online to members in Australia and the US.
Who founded Collective Shift?
Ben Simpson, a TEDx speaker and crypto educator, founded the company in 2020.
US office: Atlanta, Georgia. Collective Shift, Inc., 505 N Angier Ave NE, Floor 3, Atlanta, GA 30308. Email [email protected]. Collective Shift, Inc. is a Delaware corporation and part of Collective Shift (Collective Shift Pty Ltd, ABN 78 650 977 325, Australia), a research and education company. We do not manage money or hold client funds. Looking for our Australian site? Visit the Australian page.
Build Your Plan With Collective Shift
Book a free 30 to 45 minute strategy call and we will work out together whether the Accelerator or Platinum suits you.
Free call. No obligation.