Our mission to empower individuals to achieve financial success and independence through the world of crypto

Who we are at Collective Shift

Collective Shift is Australia’s leading crypto research and strategy platform, trusted by thousands of investors globally to simplify and demystify the world of crypto investing. Founded by Ben Simpson in 2020, we empower everyday and high-net-worth investors with research-backed insights, strategic guidance, and a personalised member dashboard—designed to save you time and help you invest with clarity and confidence.

But we’re more than just a research platform—we’re a genuine community. Our team is authentic, experienced, and committed to cutting through the noise with honest, no-hype education. We teach strong digital hygiene, self-custody, and long-term thinking to help our members stay safe, informed, and self-sufficient in the fast-moving world of crypto.

At Collective Shift, we’re proudly independent. We never take payment to promote coins or projects—our recommendations are built purely on conviction, not incentives. We’re creating the early majority in crypto by making complex ideas simple, and we believe in helping our members like we’d help a mate—because that’s the Aussie way.

Join us and discover the power of trusted crypto education, backed by research, experience, and a community that genuinely cares about your success.

I’m Ben Simpson,
Founder of Collective Shift

I’m Ben Simpson, CEO and Founder of Collective Shift, and I’d like to personally invite you to join our community. At Collective Shift, we’re on a mission to simplify the world of crypto investing and provide you with the tools, education, and insights you need to succeed.

As a long-term investor with years of experience navigating both bear and bull markets, I’m passionate about democratizing crypto education and helping people achieve financial independence. I’ve built my career by focusing on the core principles of crypto investing, and through Collective Shift, I aim to share these insights to support you on your journey.

We offer expert analysis, a supportive community, and a clear, unbiased approach to learning. Whether you’re new to crypto or looking to refine your strategy, we’re here to guide you with the right education and resources to make confident, informed decisions.

I’d love for you to join us and take the next step in your Crypto investment journey.