Home / About / Press and Media
About Collective Shift
Press and Media
If you’re writing about digital assets in Australia, or putting together a show or an event, this page has the facts about Collective Shift and our founder Ben Simpson in one place, so you can quote us accurately and get in touch quickly.
The Short Version
Collective Shift at a Glance
Collective Shift is an Australian digital asset research and education business, founded in Melbourne in 2020 by Ben Simpson. It has a team of 15+ staff and runs two 12-month memberships, the Accelerator and Platinum, which teach members to build and run a written plan for their digital assets using the 5-step SHIFT Method. Members rate it 4.8 out of 5 from 135+ verified Trustpilot reviews. Collective Shift provides general information and education only, and it does not manage money or hold member assets.
| Fact | Detail |
|---|---|
| Company | Collective Shift, an Australian digital asset research and education business |
| Founded | 2020, in Melbourne, by Ben Simpson |
| Founder and CEO | Ben Simpson |
| Director of Research | Matt Willemsen |
| Team | 15+ staff, including an internal research team |
| Memberships | The 12-month Accelerator, which starts with a 4-week strategy build, and Platinum, which adds 8 Private Analyst Sessions a year |
| Member rating | 4.8 out of 5 from 135+ verified Trustpilot reviews |
| What we don’t do | Give personal financial advice, manage money, place trades or hold member assets |
| Media enquiries | Email [email protected] |
Boilerplate
About Collective Shift, Ready to Use
Two versions you are welcome to copy as written.
Short version (about 45 words)
Collective Shift is an Australian digital asset research and education business, founded in Melbourne in 2020 by Ben Simpson. We’re Your Digital Asset Co-Pilot: members keep the controls of their own assets, and our team of 15+ staff helps them turn research into a written plan.
Long version (about 90 words)
Collective Shift is an Australian digital asset research and education business, founded in Melbourne in 2020 by Ben Simpson. We’re Your Digital Asset Co-Pilot: members keep the controls of their own assets, and our team of 15+ staff helps them turn research into a written plan. Members work through the 5-step SHIFT Method and follow the Live Crypto Portfolio, where our analysts’ portfolio buys and sells are shared with members. Collective Shift doesn’t manage anyone’s money, and it is building its presence in the US.
Founder
About Ben Simpson
Ben Simpson is the founder and CEO of Collective Shift. He was raised in Tasmania and now lives between Melbourne and New York. He started out refereeing basketball and umpiring footy on weekends just to drive extra cash to put into Bitcoin and Ethereum more than ten years ago, and he started Collective Shift in 2020 to give other investors the structure he wished he had in his first cycle.
Ben hosts The Wealth Shift podcast, which you can find on the Collective Shift podcast page. In 2026 he was named a Smart50 Founder of the Year finalist. His full profile, with links, is on Ben Simpson’s page.
Topics Ben speaks on
- Why most investors need a written plan for their digital assets, and how to write one in a calm market
- Taking profits by plan rather than by feel, using a Profit Ladder
- Holding Bitcoin as the core of a digital asset portfolio, and what that means for custody
- How business owners can bring the discipline they already use at work to their investing
- What an Australian founder sees in investor rooms in the US
Coverage
Where Collective Shift and Ben Have Appeared
We only list coverage we can link to, newest first.
- Cryptonews.com.au, 5 September 2025: Tapping Into Crypto with Ben Simpson: Simple Strategies for Long-Term Wealth
- NGMI podcast, 3 August 2025: Episode 37, How To Build Wealth in Crypto (Without Getting Lucky)
- Economics Explored, 14 August 2024: Episode 249, Navigating Volatile Crypto Markets and Avoiding Scams with Ben Simpson
- NOVA Entertainment, August 2022: Decoding Crypto, the Nova Podcasts show Ben co-hosted with financial journalist Edwina Stott
- Stockhead, 6 April 2022: Collective Shift: The Aussie platform helping members navigate the 100mph madness of crypto markets
- Blockstars Web3 Weekly podcast: Episode 20, featuring Ben from Collective Shift
Naming
How to Describe What We Do
A few terms we use, explained in one line each, so they read correctly in print.
Your Digital Asset Co-Pilot
How we describe the relationship. Members keep the controls of their own assets, and we sit in the co-pilot seat with research and a team behind it.
The SHIFT Method
Our five steps: Set your plan in writing, Hold Bitcoin as your core, Invest in on-chain businesses with real revenue, Filter every coin before you buy, and Take profits on the way up.
The Live Crypto Portfolio
Where members see our analysts’ portfolio buys and sells, with the reasoning behind each one. We don’t publish its holdings or weights outside the member platform.
The Strategy Sheet and the Profit Ladder
The Strategy Sheet is a member’s own written plan. The Profit Ladder is a planned series of partial sales, decided in advance.
Questions
Press FAQs
Who founded Collective Shift?
Ben Simpson founded Collective Shift in Melbourne in 2020 and is its CEO. You can read his background on his profile page.
What does Collective Shift do?
Collective Shift is an Australian digital asset research and education business. Members get research, education and access to our analysts through two 12-month memberships, the Accelerator and Platinum, built around the 5-step SHIFT Method.
Does Collective Shift manage money or give personal financial advice?
No. We provide general information and education. We do not manage anyone’s money, place trades for members or hold member assets.
How big is the team?
Collective Shift has a team of 15+ staff, including an internal research team.
How do I request an interview or a speaker booking with Ben Simpson?
Email press and media enquiries, including interview requests, to [email protected] with your outlet, your deadline and the topic. To book Ben to speak at an event, use his speaker page.
Working on a Story?
Email [email protected] with your outlet, your deadline and the angle, and we will come back to you as quickly as we can.