Matt Willemsen

What Matt does for members

Most of what members read from Collective Shift in a given week has passed across Matt’s desk. He leads the daily briefings, the weekly market updates and the asset deep-dives, and he is responsible for the analysis that sits behind the Live Crypto Portfolio, so when a buy or a sell is published, the research reasoning behind it comes from the team he runs. He also answers member research questions directly, which means the questions people ask in the community often shape what the desk looks at next.

The Weekly Market Update

Matt presents the Weekly Market Update, which comes in three forms so members can take it in however suits their week. There is a slide deck, a livestream where he walks through it, and a published written summary for anyone who would rather read it later. The aim is simple, because most people do not have time to watch every chart, so the update tells you what changed, why it matters to a written plan and what the research desk is watching next.

Teaching in the Accelerator

The Accelerator is a 12-month crypto education membership that starts with a 4-week strategy build, and Matt teaches in the live cohorts. In week one he helps members build their Strategy Sheet, which is the written plan where every decision ends up. In later weeks he has taken sessions on the practical set-up, such as choosing exchanges, how DeFi works, storage and getting tax records in order, so members leave with a plan and the basics in place to follow it.

Platinum Elevate workshops

For Platinum Elevate members, Matt runs research workshops on new themes in the market. Recent sessions have covered tokenised stocks and on-chain finance in September 2026, and where AI and crypto meet in October 2026. Each workshop follows the same approach as the rest of his work, which is to explain how a theme works first, then look at the evidence, and only then talk about where it might fit inside a member’s own plan.

How Matt approaches research

His work sits inside the SHIFT Method, the five-step process every Collective Shift membership runs on, so the research always starts with a written plan rather than a price chart. Every coin goes through the same filter before it is bought, and every holding needs a written reason that members can read and question. Matt also reviews the lessons in our crypto education Academy before they are recorded, which keeps the teaching and the research saying the same thing.

Questions about Matt’s role

What is Matt’s role at Collective Shift?

Matt is Director of Research, and he leads the research desk that produces the daily briefings, weekly market updates, asset deep-dives and the analysis behind the Live Crypto Portfolio.

Does Matt manage member money?

No. Collective Shift provides crypto education and research only, and it never manages member money. Members keep the controls and make their own decisions.

Does Matt disclose what he holds?

Yes. Like every full-time employee and content contributor at Collective Shift, Matt discloses crypto holdings of AU$2,000 or more on our public holdings register.