Collective Shift is an Australian crypto research and education company, founded in Melbourne in 2020 by Ben Simpson. It helps investors build a written plan for their digital assets using the 5-step SHIFT Method, independent research and the Live Crypto Portfolio, where members see our analysts’ buys and sells. It runs two 12-month memberships, the Accelerator and Platinum, and has a team of 15+ staff. As of October 2026, it is rated 4.8 out of 5 from 135+ verified Trustpilot reviews. Collective Shift does not manage money, hold client crypto or give personal financial advice.

This page sets out the facts in one place, with links so you can check each one.

Key Takeaways

• Collective Shift is a crypto research and education company. The legal entity is Collective Shift Pty Ltd, ABN 78 650 977 325.
• It was founded in Melbourne in 2020 by Ben Simpson, Founder and CEO, and has 15+ staff.
• Members use the 5-step SHIFT Method, independent research and the Live Crypto Portfolio to build a written plan.
• There are two 12-month memberships: the Accelerator, which starts with a 4-week strategy build, and Platinum, which includes 8 Private Analyst Sessions a year.
• It does not manage money, hold crypto or give personal financial advice, and new members are covered by a 14-day money-back guarantee.

Collective Shift at a Glance

What Collective Shift Does

Collective Shift publishes crypto research and runs education programs for people who already hold digital assets or are ready to start. It is built for business owners, professionals and SMSF trustees who want a plan they can follow without watching charts all day.

The core idea is that you stay in control of your own money while our analysts act as a co-pilot. You keep your crypto in your own accounts and wallets. We provide the research, the frameworks and the education to help you make your own decisions with a written plan.

Free content sits on Insights and in our crypto education library. Our free newsletter covers market updates, and the research page explains how the research team works.

How the SHIFT Method Works

Every membership runs on the same 5-step SHIFT Method, which is set out in full at the bottom of this page. Members use four tools that come from it:

• Strategy Sheet: a written plan that sets position sizing, risk limits and the reasons to change course, before any money goes in.
• Profit Ladder: exit levels decided in advance, so taking profits does not depend on guessing the top of a cycle.
• The Live Crypto Portfolio: where members see our analysts’ portfolio buys and sells as crypto education.
• The Fundamental Asset Evaluation Framework: the filter every coin goes through, covering token unlocks, dilution and liquidity.

You can read how the exit side works in our guide on how to build a crypto exit strategy and Profit Ladder.

The Memberships: Accelerator and Platinum

Both memberships run for 12 months. We do not publish prices in articles. Pricing depends on the program, and the compare page sets out the differences.

Accelerator

The Accelerator is built around a simple promise: build your crypto strategy in 4 weeks, then execute it for 12 months with analyst support. Members start with an onboarding call, then join a live cohort that works through the curriculum week by week. By the end of the 4-week strategy build, members have a written plan for storage, yield and exits.

Across the 12 months, members get daily briefings, the research platform, the Live Crypto Portfolio, Ask the Analyst and the Digital Asset Academy video modules. Accelerator members can upgrade to Platinum at any time.

Platinum

Platinum is for investors with significant capital deployed who want more hands-on support. It includes 8 Private Analyst Sessions a year, weekly Platinum workshops including strategy sessions with Ben, a dedicated client success manager and two in-person masterminds a year.

The first 90 days are structured. A client success manager walks each Platinum member through their plan on an onboarding call, runs weekly check-ins for the first 30 days, then monthly check-ins through to a 90-day review.

Who Collective Shift Is For, and Who It Is Not For

Collective Shift works with investors who have a long-term, multi-cycle mindset and want a written plan rather than tips. It suits people who already hold crypto or are ready to, and who want research and structure without handing over control of their assets.

It is not for people looking to pay off debt, replace their income with crypto or make quick gains in 6 to 12 months. If you are in financial difficulty and thinking about investing money you cannot afford to lose, speak with a free financial counsellor first. Digital assets are volatile and carry significant risk.

Who Runs Collective Shift

Ben Simpson is the founder and CEO. He started Collective Shift in Melbourne in 2020 and has invested in digital assets for more than ten years. He hosts The Wealth Shift podcast, gave a TEDx talk on why people should care about digital assets, and speaks at the Australian Crypto Convention.

Matt Willemsen is the Director of Research and leads the analyst team. Every full-time employee and content contributor follows a holdings disclosure policy, and the register is published on our Trust and Transparency page.

What Collective Shift Is Not

Clear boundaries matter in crypto, where other people sometimes copy the names of real companies.

• It is not a financial adviser and does not give personal financial advice.
• It is not a fund manager and does not manage or pool money.
• It does not hold client crypto. Members keep their assets in their own accounts and wallets.
• It will never ask you to send it crypto as part of a giveaway or competition, or to send your seed phrase or private key.

If someone contacts you claiming to be from Collective Shift, check the official channels on our verify Collective Shift page first.

How to Check Collective Shift for Yourself

You do not have to take our word for any of this. Here is how to check:

1. Look up Collective Shift Pty Ltd on the Australian Business Register using ABN 78 650 977 325.
2. Read the reviews on Trustpilot, where we are rated 4.8 out of 5 from 135+ verified reviews.
3. Check the holdings register on our Trust and Transparency page.
4. Read our answers on whether Collective Shift is legit and on member reviews.

To see how we compare with other services, read our comparison pages, including Collective Shift vs Real Vision and Collective Shift vs Decentralized Masters. More background is on the About page, and common questions are answered on the FAQ.

What Happens When You Get Started

Most people follow the same path:

1. Read the free guides on Insights and decide whether the approach suits you.
2. Book a free 30 to 45 minute strategy call, where our team looks at your situation and explains the options.
3. If you join, start with the onboarding call and the 4-week strategy build to write your Strategy Sheet and Profit Ladder.
4. Spend the rest of the 12 months putting the plan into practice with the research, the Live Crypto Portfolio and analyst support.
5. Review the plan as markets change, using the rules you wrote at the start.

New members are covered by our 14-day money-back guarantee, with conditions set out in the policy.

Sources

• Australian Business Register, ABN Lookup: Collective Shift Pty Ltd, accessed October 2026.
• Trustpilot, Collective Shift reviews, accessed October 2026.

General information only. Collective Shift provides research and education, not personal financial advice. We don’t manage your money or hold your crypto. Consider your own circumstances and speak with a licensed adviser and a registered tax agent before acting. Digital assets are volatile and you can lose money. Past performance is not a reliable indicator of future performance. Third-party products are named for education only; Collective Shift does not endorse them and they can change their features at any time.