Why Collective Shift
Why Collective Shift? Independent Crypto Research and Education
Crypto is noisy, and the noise is costly
Most people do not struggle to find crypto information. They struggle to know what to trust. Social feeds, videos and group chats all say something different, and much of it is paid promotion dressed up as opinion. Scams are getting more convincing too: in October 2026 Ben spoke with Channel 7 about AFP impersonation scams, where criminals pose as police to pressure Australians into moving their crypto. You can watch the 7NEWS segment on AFP impersonation scams.
Without a written process, it is easy to buy on a headline, panic in a fall and never plan a single sale. That is the gap Collective Shift was built to close.
How Collective Shift helps
A process you can follow: the SHIFT Method
The SHIFT Method is our 5-step framework for building a crypto plan in writing. You set your plan in writing, hold Bitcoin as your core, invest in on-chain businesses with real revenue, filter every coin before you buy, and take profits on the way up using a Profit Ladder, which sets out planned partial sales in advance.
A research team behind you
A team of 15+ staff publishes daily research briefings, runs live sessions and answers member questions in a weekly live analyst Q&A. In the Live Crypto Portfolio you can see our analysts’ buys and sells and the reasoning behind them, so you can check their thinking for yourself.
Independence you can check
No tokens sold, no paid promotion. Projects cannot pay for coverage, and we explain our rules in how Collective Shift stays independent. We never manage money or hold client crypto, so you keep full custody of your own assets.
Proof, in numbers and in members’ words
“As somebody with a full-time job and family commitments, I’m very time poor… Collective Shift saves me a lot of time. The trust and veracity of the information that they provide has really helped me with my Bitcoin strategy.”
Callum, Australia, Collective Shift member
More than 30 members share their stories on film, from Axel, a heavy-industry electrician in Brisbane looking for research he could trust in a noisy market, to Indigo, who replaced hours of scattered social media research with daily analyst briefings. Watch them on our success stories page or read every review on our reviews page.
Who Collective Shift is for
- Australians who hold crypto, or plan to, and want a written plan rather than tips.
- Busy people with careers and families who want research filtered for them.
- Investors who want to keep their own crypto in their own custody and make their own decisions.
It is not for anyone looking for someone to manage their money or promise returns. We do neither.
Find the membership that fits
There are two 12-month memberships. The Accelerator helps you build your written plan in four live weeks, and Platinum adds private analyst sessions and a client success manager for Australians with A$100k or more in digital assets. Not sure which suits you? Our one-minute membership quiz will point you to the right starting place, including our free guides.
Frequently asked questions
Is Collective Shift legit?
Yes. Collective Shift Pty Ltd (ABN 78 650 977 325) was founded in Melbourne in 2020 by Ben Simpson. It has a team of 15+ staff, more than 1,000 members and a rating of 4.8 out of 5 from 135+ verified Trustpilot reviews, on a profile it has claimed since February 2022.
Will you tell me which coins to buy?
No. We do not give personal financial advice. We publish research, show our analysts’ buys and sells in the Live Crypto Portfolio and explain the reasoning, so you can build and run your own written plan with the SHIFT Method.
Do you sell tokens or take paid promotions?
No tokens sold, no paid promotion. Projects cannot pay to be covered in our research, which you can read more about in how Collective Shift stays independent.
Do you hold or manage my crypto?
No. We never manage money or hold client crypto. You keep full custody of your own assets, and moving into self-custody is one of the first things the SHIFT Method covers.
I am busy. Do I have time for this?
Most members have careers and families. The Accelerator builds your plan over four live weeks with recordings you can catch up on, and daily research briefings mean you do not have to filter social feeds yourself.
What if it is not right for me?
New Accelerator and Platinum members are covered by a 14-day money-back guarantee, with conditions by membership. You can also start with a free 30 to 45 minute strategy call before anything is charged.
Is Ben Simpson a financial adviser?
No. Ben is the founder of Collective Shift and a crypto educator. He is not a financial or tax adviser, and everything we publish is general information and education.
General information and education only, not personal financial, tax or legal advice. Crypto is volatile and you can lose money. Collective Shift Pty Ltd, ABN 78 650 977 325.
Written by Ben Simpson, Founder of Collective Shift, and reviewed by Matt Willemsen, Director of Research. Updated 4 November 2026.