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Ben Simpson, Founder & CEO

Ben Simpson

Founder & CEO

Ben founded Collective Shift in 2020 and runs it as CEO. He speaks publicly about crypto and digital assets, he has taken the argument to a TEDx stage, and like everyone else on the team he publishes what he holds.

Ben founded Collective Shift in 2020 with a simple aim: help people approach digital assets with more care, context and independence. A Tasmanian who left school at 17, having already spent his early teens building businesses from his bedroom, he was drawn into crypto through research and has worked in the market full-time since 2017. He built the 5-step SHIFT Method at the core of every Collective Shift program, and leads the flagship portfolio, whose six-year track record is independently reviewed by Crypto Tax Australia. Under his leadership Collective Shift has grown to more than 1,000 members, become a research partner of Coinbase, Swyftx and CoinSpot, and been named Blockies Community Leader of the Year (2024 and 2025) and Blockchain Education Company of the Year (2025). A TEDx speaker, he works directly with members in the Platinum, Platinum Elevate and Inner Circle programs.

I’m Ben Simpson, CEO and Founder of Collective Shift, and I’d like to personally invite you to join our community. At Collective Shift, we’re on a mission to simplify the world of crypto investing and provide you with the tools, education, and insights you need to succeed.

As a long-term investor with years of experience navigating both bear and bull markets, I’m passionate about democratizing crypto education and helping people achieve financial independence. I’ve built my career by focusing on the core principles of crypto investing, and through Collective Shift, I aim to share these insights to support you on your journey.

We offer specialist analysis, a supportive community, and a clear, unbiased approach to learning. Whether you’re new to crypto or looking to refine your strategy, we’re here to guide you with the right education and resources to make confident, informed decisions.

I’d love for you to join us and take the next step in your Crypto investment journey.

Credentials and focus areas

Founder and CEO, Collective Shift

Founded Collective Shift in 2020. The company is registered in Australia as Collective Shift Pty Ltd, ABN 78 650 977 325, active since 11 June 2021.

Australian Business Register

TEDx speaker

“Why You Should Care About Cryptocurrency & Digital Assets”, TEDxCecilStreet, September 2022. Pitched at an audience with no prior crypto knowledge.

Watch it on TED

Full-time in crypto since 2017

Has presented on crypto and digital assets in five countries including Australia, the United States, Singapore and Dubai.

Stated by Collective Shift

His speaking page

Publishes his own holdings

Named on the weekly Collective Shift holdings register alongside every other full-time employee, disclosing any crypto position worth AU$2,000 or more.

How the disclosure works

Focus areas

  • Cryptocurrency investing
  • Digital assets
  • Bitcoin
  • Crypto portfolio strategy
  • Crypto market cycles
  • Investor education
  • Crypto security and investor protection

Where you can hear him, unedited

Every item links to the original. None of it is paid placement, and none of it is on a page we control.

TEDx Talk September 2022

Why You Should Care About Cryptocurrency & Digital Assets

Open the original

Crypto News Australia Interview September 2025

Tapping Into Crypto with Ben Simpson: Simple Strategies for Long-Term Wealth

Open the original

Economics Explored Podcast August 2024

Navigating Volatile Crypto Markets & Avoiding Scams, EP249

Open the original

Stockhead Panel October 2021

V-Con: Crypto, Life after going mainstream

Open the original

What he owns

Ben appears on the Collective Shift holdings register with every other full-time employee. It lists the crypto assets each person holds above a AU$2,000 materiality threshold and it is republished every week with a change log. Read his research alongside it.

See the current register

How He Invests

Ben Simpson’s Crypto Strategy

Ben Simpson’s crypto strategy is the same written process every Collective Shift member follows, the 5-step SHIFT Method. He sets the plan in writing before any money moves, holds Bitcoin as the core in self-custody, looks beyond Bitcoin only at on-chain businesses with real revenue and real users, filters every coin for token unlocks, dilution and liquidity before buying, and takes profits on the way up using a Profit Ladder set in advance.

It is a process for long-term, multi-cycle investors rather than a stream of tips, and it is general information, not personal financial advice. You can watch the research team apply it in the Live Crypto Portfolio (see our analysts’ portfolio buys and sells), and read the profit-taking step in full in our guide to building a crypto exit strategy with a Profit Ladder.

The SHIFT Method

The 5-Step SHIFT Method

Every Collective Shift membership runs on the same five-step operating system. Process comes first, proof comes second, and outcomes follow from written rules rather than emotion.

S

Set Your Plan in Writing

Write your Strategy Sheet before you buy anything, so your reasons, your limits and your exit points are decided in advance.

H

Hold Bitcoin as Your Core

Bitcoin sits at the centre of the plan as the long-term core, and every other holding is measured against it.

I

Invest in On-Chain Businesses with Real Revenue

Look for on-chain businesses earning real revenue from real users, and follow the Live Crypto Portfolio to see our analysts’ portfolio buys and sells.

F

Filter Every Coin Before You Buy

Every coin goes through the same filter first, including who holds the supply, when new tokens unlock and whether it can be sold easily.

T

Take Profits on the Way Up

Use your Profit Ladder to make planned partial sales on the way up, by plan, not panic.

  • Process First
  • Decisions in Writing

See how the research fits your plan

Explore Collective Shift’s crypto education membership, built on the SHIFT Method and backed by a 14-day money back guarantee.

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