Collective Shift in the US
Collective Shift US: Crypto Research and Education for Americans
From Collective Shift, founded in 2020 by TEDx speaker Ben Simpson and built on the 5-step SHIFT Method. Updated November 2026.
The Short Answer
Collective Shift is an independent crypto research and education company. US members get daily research, the Collective Shift Academy, our company portfolio with the reasoning behind every holding, and the 5-step SHIFT Method for building a written plan. We do not manage money or hold your crypto, and nothing we publish is personal financial advice.
As of November 2026. General information only, not personal financial advice.
What Is Collective Shift?
Collective Shift is a crypto research and education company. Founded in Melbourne, Australia in 2020 by TEDx speaker Ben Simpson, we now serve US members from Atlanta, Georgia. Our team of 15+ staff publishes daily research, runs live analyst sessions and teaches a repeatable process for investing in digital assets.
It is for people with busy careers who want to understand what they own, set their own rules and stop reacting to headlines. What it does: it gives you a written plan, a research team to check your thinking against and a community of 1,000+ members who invest the same way.
Watch: Ben Simpson Explains
Ben Simpson explains the thinking behind his own portfolio structure for 2026, with Bitcoin as the core.
How the SHIFT Method Works
Every membership is built around the 5-step SHIFT Method. You can read the full walkthrough on our SHIFT Method page.
S
Set Your Plan in Writing
Write down your goals, position sizes and exit rules on your Strategy Sheet before any money moves.
H
Hold Bitcoin as Your Core
Bitcoin sits at the center of the portfolio, held in your own self-custody.
I
Invest in On-Chain Businesses
Look for on-chain businesses with real revenue and real users.
F
Filter Every Coin Before You Buy
Check token unlocks, dilution and liquidity, so a good story is never the only reason for a position.
T
Take Profits on the Way Up
Your Profit Ladder sets out in advance when you take partial profits as prices rise.
Two Memberships for US Investors
Both memberships run for 12 months and share the same Academy, research and company portfolio. Compare them side by side on Become a Member.
12 months
Accelerator
A 12-month membership that starts with a four-week live group cohort to build your written strategy, then a year of research, the Academy and weekly live analyst Q&A.
12 months
Platinum
Everything in the Accelerator plus a dedicated client success manager, eight private 1-on-1 educational sessions a year with an analyst and weekly Platinum workshops.
US Guides to Get Started
Start with the guide that matches your question. Each one is written for US readers and dated, so you know how current it is.
How to Invest in Crypto in the US
Crypto IRA Guide
Crypto in a 401(k)
US Crypto Tax Guide
How to Choose a Crypto Course
Finding a Crypto Mentor
More US Guides
- Is Bitcoin a Good Investment?: The case for, the risks and how to decide.
- How Much of My Portfolio Should Be Crypto?: A drawdown test for sizing crypto in a US portfolio.
- Bitcoin ETF vs Buying Bitcoin: Fund shares or coins, compared for US investors.
- Roth IRA Crypto Guide: How crypto fits in a Roth IRA and what to check.
- Crypto Wash Sale Rule: How the IRS treats crypto losses today.
- Crypto Exit Strategy: When to sell and how to take profits with a written plan.
- Bitcoin Retirement Plan: How much Bitcoin you need to retire, and the drawdown test.
- Crypto Staking Explained: How staking works, the risks and how the IRS taxes rewards.
Research You Can Check
Our Research Hub combines daily briefings, on-chain analysis and live session transcripts, and members get the team’s view on what matters each week. Recent US topics include spot Bitcoin ETF flows, new ETF structures and the crypto wash sale bill advanced by the House Ways and Means Committee in September 2026. Every guide on this site is dated and links to its sources.
How Our Team Thinks About Risk
Our analysts treat Bitcoin as the anchor of a portfolio and keep higher-risk positions small. In our lesson on early-stage coins, the team asks whether you really want to face losing 10 to 20% of your whole crypto portfolio in days by putting that much into one early project. That question sits behind every position size members write on their Strategy Sheet.
Why Members Trust Us
Rated 4.8 out of 5 from 135+ Trustpilot reviews (as of November 2026). Founded in Melbourne in 2020 by TEDx speaker Ben Simpson, with 15+ staff and 1,000+ members. Read what members say on our reviews page and meet the team on About.
Contact Us in the US
US office: Atlanta, Georgia
Collective Shift, Inc.
505 N Angier Ave NE, Floor 3
Atlanta, GA 30308
Email [email protected] or book a free strategy call. Not a walk-in office; meetings by appointment.
Questions
Frequently Asked Questions
Quick answers for US readers.
Is Collective Shift available in the United States?
Yes. Our research, Academy and memberships are delivered online, so US members join live sessions and read research from anywhere.
Is Collective Shift a registered investment advisor?
No. Collective Shift is a research and education company. We publish general information and teach a process; we do not give personalized advice, manage money or hold client funds.
What is the SHIFT Method?
A five-step process for investing in crypto: Set your plan in writing, Hold Bitcoin as your core, Invest in on-chain businesses, Filter every coin before you buy and Take profits on the way up.
How do I join?
Book a free strategy call. We look at your goals and confirm which membership fits before anything is charged.
US office: Atlanta, Georgia. Collective Shift, Inc., 505 N Angier Ave NE, Floor 3, Atlanta, GA 30308. Email [email protected]. Collective Shift, Inc. is a Delaware corporation and part of Collective Shift (Collective Shift Pty Ltd, ABN 78 650 977 325, Australia), a research and education company. We do not manage money or hold client funds. Looking for our Australian site? Visit the Australian page.
Build Your Plan With Collective Shift
Book a free 30 to 45 minute strategy call and we will work out together whether the Accelerator or Platinum suits you.
Free call. No obligation.
More US guides
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